FREE Certification Course On Email Marketing Course: Get Certified in Email Marketing



Develop a holistic approach to email marketing with HubSpot Academy’s Email Marketing Certification Course. Learn to personalize and automate emails, design engaging content and CTAs, and analyze metrics for strategic success.

Who is this for?

  • Small business owners who want to utilize email marketing effectively to engage their target audience
  • Marketers interested in expanding their email marketing skills to drive better results and more conversions
  • Individuals looking to gain expertise in email marketing best practices

What you'll learn:

  • Discover personalization and automation tactics for effective email campaigns
  • Create compelling email copy, content, and design for increased audience attention and conversions
  • Analyze email metrics and conduct A/B testing for data-driven decision making

Course Details:

  • 9 lessons
  • 31 videos
  • 9 quizzes
  • 3:54 hours
  • COURSE CURRICULUM

    LESSON 1: Email Marketing Strategy Fundamentals

  • 3 videos (21 minutes)
  • Instructor: Christine Lee
  • Lesson Description: Learn how to build an email marketing strategy that fits the needs of your business.
  • LESSON 2: Understanding the Importance of Segmentation and Contact Management in Email Marketing

    • 3 videos (24 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Understand the roles of segmentation and contact management in email marketing efficacy.

    LESSON 3: Understanding Permissions and Deliverability

    • 4 videos (30 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Learn about privacy regulations compliance and email deliverability mechanisms.

    LESSON 4: Understanding the Power of Personalization and Automation in Email Marketing

    • 3 videos (19 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Integrate personalization and automation for maximum impact in your email marketing strategy.

    LESSON 5: Understanding Design in Email Marketing

    • 2 videos (27 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Explore best practices for designing engaging emails.

    LESSON 6: Maximizing the Impact of Copy in Email Marketing

    • 4 videos (34 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Learn to bring cohesion and clarity to your email copywriting.

    LESSON 7: Getting Your Audience to Take Action in Email Marketing

    • 3 videos (21 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Craft emails that invite engagement and action from your audience.

    LESSON 8: Analyzing Your Marketing Emails

    • 4 videos (18 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Explore email metrics and analytics for data-driven decision making.

    LESSON 9: Improving Your Email Marketing Through Testing

    • 3 videos (18 minutes)
    • Instructor: Christine Lee
    • Lesson Description: Learn about email testing methodology to enhance your email marketing strategy.

    More Like This

    • Additional single lessons available for further learning.

    Why Learn With HubSpot Academy

    • It's Free: Access to complete education library and free software tools.
    • It's Personalized: Tailored training recommendations for continuous development.
    • It's Global: Globally-recognized certifications across 5 languages.

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